Email Marketing Secrets & Strategies

Okay, so you really did not have to go to the International Builders Show (IBS), you can just read this blog. Actually, while I am at the show, I am making an attempt to attend the best of the Sales and Marketing seminars here. If you are not making this year’s show, try to make it next year. Of course, I can not be in two places at the same time and there are simply too many good seminars to learn from.

The session is:

You’ve Got Mail: Email Marketing Secrets & Strategies - Meredith Oliver & Robert Jackson

Oliver believes 15% to 25% of sales should be from Internet related sources. She thinks the first question you should be asking when a customer comes into your model is “Have You Visited Our Website.” Why?

Her keys for Success:

• Respond quickly
• Articulate your message
• Pay attention to spam laws
• Instill urgency and one of a kind
• Don’t forget to follow-up

Articulate:

• Proof Read
• Specific From
• Specific Subject Line
• Keep it Short
• Include Complete Contact Information

What you build, where you build it and why they would want to buy it from you.

She recommends an Instant email, a day 3 email, a hand written note on day 5, email #3 on day 7, email #4 on day 14, and email #5 at 21 days. I’m not sure I would take this one, but it’s not a bad start.

You have to sell the community. ¾ buyers buy community first. How are you going to sell lifestyle?