Internet Advertising

Barry Lynn (CEO, American Home Guides) did his presentation on Internet Advertising. It was a message I have heard before, but it is still compelling. The gist of his message is the Internet Advertising is more effective and lower cost than print media. Consumers are moving away form the newspapers. It’s time to shift more of your advertising dollars online. I have used his service, American Home Guides for years as a builder. The other major builder portals are Homebuilder.com and NewHomeSource.com. All these services had proved effective for me. The key, as always, is having an effective follow-up process.

The other part of the discussion was all about Search Engine Optimization (SEO) and advertising tactics. Key take-away points:

• Pay attention to your content and creative
• It’s a local business. You need to do your planning locally
• With SEO, pay attention to your “title” tags and add a site map to your

This turned out to be among the best sessions due to the interactive discussion around the topic. Unfortunately I can not relay all of it here. Plan on coming next year.