Friday, January 13, 2006

Are You Famous Yet?

“Developing a Public Relations Campaign that will Increase Sales.” Jerry Rouleau shares his tips for Public Relations. There is a solution, if you think out of the box.

  • What is the value of Public Relations
  • How Does it compare to Advertising
  • What should it cost.

“A comprehensive public relations program educates, informs, and persuades.”

“It’s not so much as who sees the article as it is, it is how you use it.”

Getting set up:

First, you need a photo file. Have a camera with you. If you have photos taken, make sure you own them. Make sure you own all your content.

Make sure your photos look into the booth or ad. Don’t make them point out of the booth or ad.

Next, set up a media file. Who are the building editors, business editors, hoe editors, local news editors, feature editors, and real estate editors? Also the other media and specialty publications. Also, the industry publications for credibility. Bacon’s has all of these, but you need a subscription ($2,800)

$1 PR is worth $10 worth of advertising.

Always use the cover of the publication and the article. It adds credibility.

Include your testimonial letters throughout the “Brag Book” Underline one key sentence in each letter. We know people will not read the whole thing.

What makes a story?

  • An award – it’s not a lot of money
  • Participation in Local, State, or National housing activities
  • New personnel, new building/office
  • Sales Person of the year

There was more, but I was off to the HBA Texas Delegation reception.

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