2nd Tier PPC and Click Fraud
I am trying hard here. I really want to find some gems among the diamonds in the rough. Okay, maybe some clear glass in the sand. Unfortunately, I have not been so lucky. My normal expectations are that I get a conversion from about 100 clicks. At the low cost of most 2nd tier networks, 300:1 would be okay. Here’s the honored list of who I have tried using, in most cases, fairly long-tail phrases:
· Miva – I like their interface, I like their people. Maybe someone else can get results, I have not. My words are a bit strong, but I do feel a little cheated. 2 campaigns: (1) 1,410 pageviews, 79% bounce, Zero conversions. (2) 846 pages, 88% bounce, Zero conversions.
· Kanoodle – I have to commend this company on their recruiting. Very nice people. 2,429 pages, 99.6% bounce. Now, this is inflated. There was one term that got 1,600 clicks in a day, was obvious click fraud and they credited be back $100. It looked like got 1 conversion, but who knows for sure if it was legitimate.
· Looksmart – This is getting old. Turned it off today. Last I checked, 95% bounce and 1 possible conversion on what I can see. Cost per conversion did not make any sense. I killed it after spending just under $200. I got off cheap comparatively.
· Marchex – I hate to even list them with the others at this point. I am seeing good engagement (people going to deeper pages). The bounce rate is low so far. I will update you.
Meanwhile, if you have tried Miva, Kanoodle, or Looksmart, I want to hear from you. What was your experience. My conclusion, you get what you pay for. More to come.
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