Branding Your Company the New Fashioned Way

Tom Richey – the Moderator

David Miles – Miles Brand

Jean Neumann – CMO of Neumann Homes

Phil Gribbons – TOUSA

David Miles – the smaller you are the easier it is to brand your company.

David Miles highly recommends reading “Built to Last” to get a better handle on branding. If you have a core set of values and adhere to them, you will build your

A brand is an emotional bond that connects people with products and services. Persuade with logic, motivate with emotion.

Your reputation. A promise, a trust. “Branding is the practices of building trust.” Trust is produced by fulfilling on promises.

So, what does your brand promise and how clearly is it communicated. How does it differentiate you from your competitors?

Neumann Homes – Value, Choice, Trust

In 1992 – 28 homes and about 1,907 in 2005

Jean Neumann is in the process of re-branding her company.

If you do not brand your company, someone else will do it for you. It must be supported by top management.

Your Company * Your Customers * Your Competition

How will you stand out from the clutter? The brand is what your customers buy.