Wednesday, October 18, 2006

J.D. Powers Builder Rankings

10 Factors Drive Satisfaction with Home Builder from J.D. Power (from NAHB Monday Briefing 10/18/2006)
Ten factors drive overall customer satisfaction with home builders, according to J.D. Power and Associates. These 10, and their percentage contribution to satisfaction, are:

  • Builder's warranty/customer service (20%)
  • Home readiness (16%)
  • Builder's sales staff (14%)
  • Construction manager (13%)
  • Quality of workmanship/materials (13%)
  • Price/value (8%)
  • Physical design elements (6%)
  • Builder's design center (4%)
  • Recreational facilities (3%)
  • Location (2%)

Power's 2006 New Home Builder Customer Satisfaction study is based on responses from 60,927 buyers of newly built single-family homes, who provided feedback after living in those homes for four to 18 months. Customer satisfaction has remained flat since 2004, according to survey results. Problems cited by homeowners varied somewhat by market.

For comprehensive ratings of builders in all 34 U.S. markets where data was collected, go online to http://www.jdpower.com/homes/ratings/home_builders/index.asp.

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