Use the Internet to Juice Your REALTOR Marketing

Getting one more REALTOR-related sale per community per month can have a dramatic impact on your gross profit.

REALTORS can be hugely important to a builder's success, but many builders neglect to include them in their Web sites and interactive marketing plans. Yet, with REALTORS involved in 30% to 50% of builders' closings, they can be a huge portion of the business. However, not all agents are created equal.

Read about it in the National Sales and Marketing Council’s eNews: http://www.nahbmonday.com/nsmc/issues/2006-05-25/index.html