Builders and Blogs Update

I think you know that I am a believer in the power of blogs to enhance your marketing efforts.  See “Homebuilders and Blogs.”  Josh Shron the Internet Marketing Manager for K. Hovnanian in Northern New Jersey pointed out an innovative use of blogs to me.  He found a Pulte sales representative setting up blogs for individual buyers.  What a great idea!

Here are a couple of samples.

http://tiffanysnewhome.blogspot.com/

http://kenneysnewhome.blogspot.com/

No software, zero cost (except your time which will be surprisingly little), and its stinking easy to do.  You don’t have to be KHov or Pulte to do this.  Anyone with a digital camera and a little time can set it up.  In fact, this will likely work better for smaller builders and custom builders.  Not only will your customers like it, but it becomes an effective marketing tool.  Who will Tiffany and Kenny share this with?  How many friends, family, and others may look at these homes under construction?

What do you think?  Let me know, blair@realtyinfolinks.com.