PCBC Permission Marketing Seminar

Are you going to PCBC?  If you are planning on attending PCBC, I have a session that you will want to put on your calendar.  It’s not that I am speaking, but it is the team I share the podium with.  Good permission marketing is hot and making a great impact upon the profitability of many builders in this time of changing markets.

Bill Probert, EVP Marketing & Sales for John Laing Homes, will tell you how they have changed the way they market and sell homes.  John Laing was recently named “America’s Best Builder” by Builder magazine and has captured top rankings by J.D. Powers. Laing’s results in both strong and soft markets speaks volumes.  Bill will also give you the details of their “Lost Looker Program” which he feels all builders need to have in place.  Come learn from Bill’s experience at one of America’s best new home builders.

Jeanne Stot, Stot Marketing, is the former SVP of Marketing for MBK Homes.  Jeanne led the development of MBK’s highly acclaimed Very Important Buyer (VIB) Program.  Her mixing of high tech and high touch led to one of the most successful permission marketing programs in the home building industry.

Read about some of their successes in Professional Builder’s GIANTS:

“'Permission Marketing' Buzz Is Building”

http://www.housingzone.com/article/CA633832.html

Program:   Permission Marketing - How Top Builders are Changing New Home Sales

Date:          6/22/2006               

Time:         2:30:00 PM - 4:00:00 PM

Facility:      PCBC Campus at Moscone West

Location:   Room 2004, 2nd Level

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