I decided to start writing again. I guess this is because I feel I have something worth saying and so many questions worth asking.
I need traffic and a lot of it. Over the next several posts, I will share with you my experiences and observations about the methods being considered, tested, analyzed, and proven. This may be a lot of posts. I hope you find information you can use and will share your own best practices.
My company has always been a big spender on Google AdWords, Yahoo!, and MSN. These are good and work for us. Going into the world of second tier PPC advertising networks, Google/Yahoo! content networks, and Ad Networks is daunting. I bet there are hundreds of people facing the same challenge today. I would love to hear from you and get your advice and guidance as I venture into the unknown. In return, you can follow this thread and save yourself a ton of money by avoiding my mistakes. I do ask you one favor. Comment! Share what you have learned, think is b.s., or anything else.
That said, what will be tested beyond Google, Yahoo! and MSN/Bing? Here’s what I have had running (none are an endorsement at this point) over the past 4 weeks beyond the big 3 PPC:
· Google Content network display ads
· Marchex Premium (Also called AdHere)
· Marchex PPC (Just starting)
· Miva (about $1,000 into a test)
· AdKnowledge (separate email ads from Miva, just starting)
· Kanoodle (A story to come, but in for $240)
· Looksmart (Just betting started)
· Site and retargeting through Collective
· Yahoo! Ad Network
· Search retargeting (vendor confidential for now)
· AdBrite – targeted display on a range of websites.
· AdRoll – Not sure what got into me on this one
· AdBlade (these are the ads you lover for teeth whitening and stay at home moms making big money – not mine)
· REALM Network (a real estate focused ad network)
· Several Real Estate specific ad buys
Daunting, isn’t it? So, I welcome you to join me on this journey. Hopefully, both of us will walk away more wise.