Builder and Buyer Behavior Revealed

Myers Barnes, Myers Barnes Consulting

Allan Merrill, President of Homestore

According to Allan:

Four questions you should say to every visitor to your model:

1) Our research shows us that ¾ of our customers have visited our neighborhoods online. Did you tour any our neighborhoods online?

2) I guess you could say that this is your second visit to this neighborhood, isn’t it? Wonderful

3) Did you happen to see any floor plans or models your were especially interested in?

4) Did you happen to use our mortgage calculator?

Daniel Levitan, Levitan Associates – Daniel shared a teaser campaign he was proud of. It was a series of three simple ads:

Patience

Patience is

Patience is Passe

He shared a website where they can put a reservation down on a lot to reserve it. 160 people registered and 20 people bought without any spending on advertising.

A debate over how much data to put out there on your website. I like Allan Merrill’s answer, “I believe if you put all the information up there, you will drive more and better qualified people to your website.”

A good session, I wish I had been there for all of it.