What Does it Take to Generate 1 Internet-Related Sale?

This is a question I am often asked.  If you are in Southern California or planning to attend the TechHome Builder Expo & Conference (TBX), you should plan on attending my session tomorrow at the show.  In the session I share what savvy homebuilders are doing to drive results.  Here are the details:

Turn Internet Browsers Into Buyers
Wednesday, May 10 / 3:45 - 5:15
Room 107

 Here’s the Big Picture

What does it take to drive one Internet-related sale?

Break it down using your own numbers for your own market.  Then work your opportunity areas:

1                      Internet-related sale

4                      Prospect appointments

8                      Dialogues with leads

50                    Leads from the Internet

200                  Website visitors clicking on your form

2,500               Website visitors

Once you are measuring these things, improving your results is straight-forward and a lot easier.  You will also find it easier to decide how much to spend on media that drives visitor traffic to your website.

Can’t make it to the show?  Email me and I will send you the presentation.  blair@realtyinfolinks.com